Journal of Business, Accounting, and Economic Research

Articles

• FUTURE-PROOFING BUSINESSES: THE IMPORTANCE OF IT INTEGRATION IN TODAY’S MARKET

  Jun Han Wang

  1-8

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• UNLOCKING CONSUMER POTENTIAL: DATA INTELLIGENCE FOR PERSONALIZED MARKETING STRATEGIES

  Liang, Wei Ming

  9-16

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• FINANCIAL SYSTEMS AND ECONOMIC DEVELOPMENT: INVESTIGATING THE ROLE OF BANKS IN ZHEJIANG PROVINCE

  Zhao, Ming Wei

  17-24

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