Vol. 12 No. 4 (2024)

Articles

• THE ROLE OF DATA INTELLIGENCE IN SHAPING PERSONALIZED PRODUCT MARKETING

  Xiaojie Wang

  9-16

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• THE BANKING SECTOR’S ROLE IN DRIVING ECONOMIC GROWTH: A STUDY OF ZHEJIANG PROVINCE

  Xiang Wei

  17-23

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• DRIVING DIGITAL TRANSFORMATION: INTEGRATING IT INTO BUSINESS OPERATIONS

  Jing Liu , Li Ming

  1-8

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