PREDICTING TOURISM SERVICE SUCCESS WITH TYPE-2 FUZZY LOGIC MODELS

Abstract

In an increasingly dynamic and interconnected global economy, businesses are confronted with mounting challenges driven by rapid technological advancements and shifting customer expectations. This ever-evolving environment compels organizations to pursue continuous innovation and strategic adaptability to maintain competitiveness. Relying solely on past achievements is no longer a viable approach; instead, companies must proactively embrace change to seize emerging opportunities and respond effectively to market disruptions. Agility, both operational and strategic, has become a key determinant of long-term success, enabling businesses to stay relevant and resilient in the face of technological and consumer-driven transformations. This paper underscores the importance of adaptability as a core element of sustainable business growth in the global market, highlighting the necessity for organizations to evolve continuously in order to avoid stagnation and obsolescence.