MEDIA FOCUS: EXAMINING WORLD HEALTH DAY REPORTING IN KENYAN NEWSPAPERS

Abstract

Cancer remains a formidable public health challenge worldwide, characterized by uncontrolled abnormal cell growth leading to the formation of tumors with potentially devastating consequences. Despite significant advancements in diagnosis and treatment, the global burden of cancer continues to escalate, with profound implications for individuals and societies alike. Drawing on insights from The International Agency for Research on Cancer (IARC) 2020 report and findings by Mahesar et al. (2021), this study underscores the urgency of addressing cancer as a leading cause of morbidity and mortality. The IARC report highlights alarming statistics, revealing that one in five individuals will confront cancer in their lifetime, with staggering mortality rates affecting millions globally. Moreover, Mahesar et al. (2021) shed light on the enduring impact of cancer, indicating that over 50 million individuals live within five years of a cancer diagnosis, emphasizing the imperative for comprehensive survivorship care. Against this backdrop, this study delves into the multifaceted dimensions of the global cancer epidemic, elucidating key factors contributing to its prevalence and impact. By synthesizing empirical evidence and epidemiological data, the research offers valuable insights into the complex interplay of genetic, environmental, and lifestyle factors driving cancer incidence and mortality rates. Furthermore, the study explores the implications of the growing cancer burden on healthcare systems, economies, and social well-being, emphasizing the need for concerted efforts to mitigate its impact. Through an interdisciplinary approach encompassing public health, oncology, and health policy, this research aims to inform evidence-based strategies for cancer prevention, early detection, and treatment, ultimately striving towards a future where cancer is no longer a leading cause of suffering and premature death.