PROMOTING RURAL DEVELOPMENT: ASSESSING COMMUNICATION STRATEGIES TO IMPROVE LIVELIHOODS IN THE KILIMANJARO REGION, TANZANIA

Abstract

Agriculture stands as a cornerstone of Ethiopia's economy, yet persistent challenges in productivity and self-sufficiency persist, largely attributed to fragmented land cultivation and inadequate farming systems. Despite being home to a predominantly agrarian population, Ethiopia has struggled to achieve agricultural self-sufficiency, primarily due to low productivity levels. In response to this pressing issue, the Ethiopian government has implemented agricultural extension programs, leveraging communication strategies to drive transformative change. These initiatives have been instrumental in disseminating crucial information and skills to farmers since the 1950s, aiming to enhance resource utilization and technological adoption. This study delves into the pivotal role of agricultural extension in bolstering production and empowering farmers, shedding light on its evolution and impact within the Ethiopian context. Drawing on insights from Alemu (2017), Mekonnen et al. (2016), Gerba (2018), Belay (2003), and NAEP (2001), the research elucidates the multifaceted dimensions of agricultural extension services, emphasizing their significance in equipping farmers with the knowledge and tools necessary to optimize production outcomes. By synthesizing empirical evidence and policy frameworks, the study offers valuable insights into the challenges and opportunities inherent in agricultural extension programs, underscoring their potential to drive sustainable agricultural development and socioeconomic progress in Ethiopia.