BREAKING THE CHAINS: THE CROWN ACT'S STRUGGLE AGAINST MEDIA-PERPETUATED HAIR TEXTURE BIASES AND INTERNALIZATION

Abstract

This abstract examines the impact of one-dimensional beauty standards perpetuated by the media on women's perceptions of beauty, particularly focusing on the intricate relationship between beauty ideals and hair texture in African American (AA) women. The pervasive influence of a white-dominant culture has historically rendered the natural, tightly coiled texture of black hair a source of shame and discomfort for AA women, contributing to a complex narrative shaped by external representations (Collins, 2002; Bekk et al., 2017; Montle, 2020; Gentles-Peart, 2018). Within this context, the abstract delves into the phenomenon of internalization, exploring how representations of beauty that diverge from natural, tightly coiled black hair often lead to the internalization of rejecting such hair as inherently "natural" (Banks, 2000). This internalization, rooted in Eurocentric ideals, compels AA women to varying degrees towards hair-straightening and weave wearing. These practices, deemed imperative within the Eurocentric beauty paradigm, reinforce the narrative that tightly coiled, kinky hair is unacceptable, unkempt, and unsightly (Collins, 2002; Montle, 2020). The narrative seeks to unravel the intricate dynamics at play in the intersection of beauty standards, hair texture, and cultural identity for AA women. By scrutinizing the historical and contemporary implications of these beauty ideals, the abstract aims to contribute to a nuanced understanding of the multifaceted challenges faced by AA women in navigating societal expectations and embracing their natural hair texture.