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Communication, Media, and Marketing Journal

Peer-Reviewed Academic Journal
Research Article

CONNECTING WITH COLLEGE STUDENTS: CREATING RESONANT MARKETING CONTENT

Authors & Affiliations
Dr. Samantha Roberts
1Professor of Marketing in the W. Frank Barton School of Business, Wichita State University, Campus Box 84, Wichita, Kansas 67260 USA,
Emily Patterson
Communications Coordinator at CIBER Publications, P.O. Box 571, Derby, Kansas 67037 USA
Published: November 7, 2024
Volume 12, Issue 4 (2024)
Article ID: 296
Peer-Reviewed
Open Access
Abstract

Educators recognize the challenge of engaging students with course content at the start of each semester. This paper explores the importance of creating educational materials that resonate with students, emphasizing the link between content enjoyment and enhanced learning. Teachers aim to select textbooks and reading materials that not only meet learning objectives but also captivate students, encouraging active participation and knowledge retention. Content creators, including textbook authors and publishers, share this goal, striving to develop materials that resonate with students. This paper delves into the strategies and considerations involved in achieving this balance between educational content and student engagement.

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