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Journal of Psychological Research, Behavioral Science, and Sociology

Peer-Reviewed Academic Journal
Research Article

CAVEATS FOR RESEARCHERS: ADDRESSING THE TARGET SEQUENTIAL EFFECT IN UNCONSCIOUS PRIMING STUDIES

Authors & Affiliations
Mei-Ling Wang
Applied Psychology, School of Public Administration, Guizhou University of Finance and Economics, Guiyang, 550025, China
Jianhua Li
Department of Psychology, College of Teacher Education, Zhejiang Normal University, Jinhua, 321004, China
Xin Zhang
Department of Psychology, School of Social and Behavior Sciences, Nanjing University, Nanjing, 210023, China
Published: November 26, 2024
Volume 12, Issue 4 (2024)
Article ID: 548
Peer-Reviewed
Open Access
Abstract

Unconscious processing of visual stimuli is a crucial area of study, and it is essential to ensure that the processing is indeed unconscious. This study explores the methods for ascertaining unconscious processing, including subjective reports and the combination of subjective and objective measures. Blindsight, a phenomenon in which individuals exhibit above-chance accuracy in identifying "undetected" stimuli, even though they claim not to see them, serves as a prominent example. While some researchers argue that blindsight represents severely degraded processing, many others contend that it is evidence of unconscious visual processing. This paper delves into the subjectivity of reports in indicating unconsciousness to visual stimuli and explores the implications of blindsight for the understanding of unconscious processing.

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