EXPLORING THE ROLE OF E-SATISFACTION IN MEDIATING EBANKING ADOPTION AND ITS DETERMINANTS: A CONCEPTUAL FRAMEWORK

Authors

Debo Salimon School of Business Management, College of Business, Universiti Utara Malaysia
Raziyah Zainab School of Business Management, College of Business, University Utara Malaysia, Kedah, Malaysia
Aliyu Yusuf School of Business Management, College of Business, University Utara Malaysia

DOI:

Keywords:

Internet, Business Environment, Service Sector, World Wide Web Technology Tools

Abstract

In today's rapidly evolving business landscape, the internet has emerged as an essential technology tool for organizations across various sectors, particularly within the service industry. This ubiquity is attributed to the far-reaching impact of the World Wide Web on virtually all facets of human activity, including governance, commerce, education, communication, and finance (Odumeru, 2012; Ranjbarian, Fathi, & Rezaei, 2012; Zhou, 2011). This study delves into the profound influence of the internet on contemporary business operations and strategies, shedding light on the transformative power it holds.

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Published

2024-11-08

Issue

Vol. 12 No. 3 (2023): July-September

Section

Articles