Vol. 12 No. 2 (2024): April-June

Articles

• THE INFLUENCE OF FAN PAGES ON CONSUMER BUYING INTENTIONS: ASSESSING THE EFFECT OF 'LIKE' BEHAVIOR

  Nguyen Thanh Phong , Tran Hoang Mai

  21-42

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• QUANTITATIVE ANALYSIS OF COLLABORATIVE CONSUMPTION: EXPLORING CONSCIOUS CONSUMPTION AMONG CAR SHARING USERS

  Javier Martínez López , Ana María Ruiz

  43-63

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• COMPARATIVE STUDY OF WATER CONSUMPTION PATTERNS IN BRAZIL AND CANADA

  Clara Beatriz González, Luis Alejandro Romero, Sofia Isabel Torres

  1-20

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