The integration of ice and snow sports and tourism industry has a promising future in the Internet era, providing a greater platform for the development of the industry. China is endowed with abundant ice and snow resources, yet the training of professional talents and the construction of facilities need to be further improved to promote the growth of the ice and snow sports tourism industry. In this context, the application of multimedia technology can play a vital role in promoting the development of ice and snow leisure sports in China. By establishing a nationwide model of ice and snow sports tourism industry, we can further strengthen the integration of ice and snow leisure sports and tourism industry and promote the industry's sustainable development. This paper explores the potential of ice and snow leisure sports tourism in China and proposes a comprehensive strategy to enhance the industry's development. The research is based on an extensive review of the literature and data analysis of the current status of the industry. The findings indicate that the integration of ice and snow sports and tourism industry has a significant potential in China, yet there are challenges that need to be addressed, such as the shortage of professional talents and facilities. To overcome these challenges, the paper proposes a framework for the development of ice and snow sports tourism industry, which includes the establishment of professional talent training programs, the improvement of infrastructure, and the application of multimedia technology to enhance the tourist experience. The paper concludes that the implementation of the proposed strategy can effectively promote the development of ice and snow leisure sports