Vol. 1 No. 1 (2024): July

Articles

• DIGITAL TRANSFORMATION: INTEGRATING INFORMATION TECHNOLOGY INTO BUSINESS PRACTICES

  Jing Liu and Li

  1-7

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• THE POWER OF DATA INTELLIGENCE: PERSONALIZED PRODUCT MARKETING STRATEGIES

  Xiaojie Wang

  8-15

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• ECONOMIC GROWTH DYNAMICS: EXAMINING THE ROLE OF THE BANKING SECTOR IN ZHEJIANG PROVINCE

  Xiang Wei

  16-22

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• THE INFLUENCE OF NEGATIVE GOSSIP ON WORKPLACE DYNAMICS AND HELPING BEHAVIOR IN CHINA

  Li Ming

  23-31

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• COST EFFICIENCY IN PREFABRICATED HOUSING: FACTORS AND ANALYSIS

  Li Ming and Zhang Wei

  32-41

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